The Theakston prime colours of black and gold lend themselves to a premium look, thus a premium keg ale presenter was born. However we felt that we still needed to set the Theakston keg ale presenter apart from the plethora of sales presenters available, so made a decision to create it in a square shape (210mm square, or A4 square). Close up photography of the brand lenses enabled us to create an atmospheric front page, this was then continued throughout with the selling stories for each of the brands in the keg portfolio.