Pub of the Future
Branding
Brief
Our client was looking for a logo and theme for a white paper they were looking to publish giving insight into the future of their market/industry.
What we did
Created a graphic that encapsulated the essence of the white paper, whilst retaining a link to their existing corporate branding, through colour. The theme of the logo was continued throughout the white paper to create a powerful, futuristic and professional publication. Alongside the paper we also created a series of digital adverts with click through to the paper itself.
Result
A well received publication lead by the logo and creative theme. Trade press and customers provided great feedback to the client and a second edition was commissioned with an emphasis on Sustainability.