High Street Pub Menu
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Brief
A pub group approached us to help create a new look for food and drinks menus for a pub undergoing a refurbishment that would be the first of a new line of high street pubs with a more upmarket offering. The menus should be different from their other venues and reflect the different positioning in the competitive pub market.
What we did
Combining illustration and contemporary fonts a unique look was created. Our proposal that each pub would have a bespoke design, including the pub name, was agreed – although the contents of the menus would remain consistent from pub to pub.
![Pow_front and inside Prince of Wales front and inner](https://100percentproof.net/wp-content/uploads/2022/07/Pow_front-and-inside.jpg)
![Pow_inner](https://100percentproof.net/wp-content/uploads/2022/07/Pow_inner.jpg)
![Pow_posters Prince of Wales wall posters](https://100percentproof.net/wp-content/uploads/2022/07/Pow_posters.jpg)
![Pow_single menus Prince of Wales Food and hot drinks](https://100percentproof.net/wp-content/uploads/2022/07/Pow_single-menus.jpg)
Result
Separate menus for food and drinks were created and printed, along with additional specials menus, posters advertising offers, breakfasts, coffees and Wi-Fi in the same style. A second pub has adopted the same design principals, with more openings planned.