High Street Pub Menu
A pub group approached us to help create a new look for food and drinks menus for a pub undergoing a refurbishment that would be the first of a new line of high street pubs with a more upmarket offering. The menus should be different from their other venues and reflect the different positioning in the competitive pub market.
What we did
Combining illustration and contemporary fonts a unique look was created. Our proposal that each pub would have a bespoke design, including the pub name, was agreed – although the contents of the menus would remain consistent from pub to pub.
Separate menus for food and drinks were created and printed, along with additional specials menus, posters advertising offers, breakfasts, coffees and Wi-Fi in the same style. A second pub has adopted the same design principals, with more openings planned.