A pub group approached us to help create a new look for food and drinks menus for a pub undergoing a refurbishment that would be the first of a new line of high street pubs with a more upmarket offering. The menus should be different from their other venues and reflect the different positioning in the competitive pub market.

Combining illustration and contemporary fonts a unique look was created. Our proposal that each pub would have a bespoke design, including the pub name, was agreed – although the contents of the menus would remain consistent from pub to pub.