An ongoing brief to create effective, stand out sales presenters for all brands in the Heineken UK portfolio.
What we did
We created both a short, two-page format and a longer, 6-page format for each brand – working to the brand guidelines for each one individually. Sourcing appropriate library images where appropriate, to ensure that the presenters were visually dynamic and stimulating.
The sales presenters have become a staple of the sales tool kit, updated twice per year, with new brands added as they become part of the portfolio. Spin off presenters have been created tailored to major customer groups and themed activity.